The Fractional Unicorn
Cyber-trained. Marketing-seasoned. Rare for a reason.
I help cybersecurity startups, vendors, and GTM teams turn complex technology into clear and credible content that builds trust and drives results. I have worked inside cybersecurity and alongside the teams shaping it, so I understand both the technical depth and the business realities.
I create and lead content across every channel that matters including video, social media, blogs, web pages, newsletters, and more. My goal is to help security brands sound as smart as the problems they solve.
Discover my services
Content Strategy and Writing
Strong content starts with clarity. I plan and write messaging, blogs, web pages, newsletters, and thought leadership that help cybersecurity brands earn credibility and connect with real buyers. I also provide executive ghostwriting to help leaders share ideas that sound authentic and informed. Every piece is grounded in technical accuracy and built for how your audience actually reads.
Visual Content and Social Media Management
Good ideas deserve to look good and reach the right people. I use Canva to design clean, engaging visuals for social posts, carousels, and infographics that support your message and strengthen brand consistency. I also manage social content calendars and publishing, helping brands maintain a strong and consistent presence on LinkedIn and other platforms.
Video and Repurposed Media
Video is where technical storytelling comes alive. I build video content strategies for YouTube and social media that help even small teams create and publish great content consistently. I write scripts, edit clips, and repurpose long-form material using Descript so your message works across every platform. The result is a repeatable, realistic system for staying visible and credible without adding headcount.
Book a Strategy Call
Let’s talk about your content goals. In this 30-minute session, we’ll look at where your brand is today, what kind of stories you need to tell, and how to build a content plan that actually connects. Whether you need sharper messaging, a video strategy, or help running a consistent publishing rhythm, this call is your first step toward a smarter, more sustainable content engine.
About Me
I’m Laura Kenner, the Fractional Unicorn.
I help cybersecurity startups, vendors, and GTM teams turn complex technology into clear, credible content that earns trust and drives real business results. My background in cybersecurity means I understand the technical depth behind the products, and my experience in marketing means I know how to translate that depth into stories that resonate.
I’ve built and led content strategies for cybersecurity brands at every stage, from early-stage founders defining their message, to established vendors scaling thought leadership and visibility. I also run Bootstrap Cyber, a media brand focused on the business of cybersecurity and the people building it.
Through Fractional Unicorn, I provide focused, high-impact support in strategy, writing, video, and social content so small teams can look, sound, and perform like big ones. My work helps brands stay visible, consistent, and credible without burning out their teams or watering down their message.
If your content needs a sharper edge and a stronger story, let’s talk.
Portfolio and Pricing
Want to see examples of real client work and get a sense of how I price projects and retainers? Fill out the form below and I’ll send over my Portfolio and Pricing Guide. You’ll get a closer look at the kind of results I deliver, what it’s like to work together, and how I structure engagements for cybersecurity brands of all sizes.