Laura Kenner
Cyber-trained. Marketing-seasoned. Rare for a reason.
I help cybersecurity brands sound as smart as their solutions.
With a B.S. in Computer Networking & Cybersecurity, CompTIA Security+, and years of experience working alongside founders, product teams, security researchers, and practitioners, I bridge the gap between what cybersecurity companies build and what buyers understand.
Whether you're launching a new product, defining an emerging category, building a thought leadership program, or creating a scalable content engine, I help translate technical innovation into messaging that resonates with both practitioners and executive buyers.
B.S. Cybersecurity
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CompTIA Security+
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CompTIA Network+
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Contributor, Cloud Security Alliance
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Trusted by cybersecurity startups and security leaders
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B.S. Cybersecurity | CompTIA Security+ | CompTIA Network+ | Contributor, Cloud Security Alliance | Trusted by cybersecurity startups and security leaders |
Services
Product Marketing
Positioning, messaging, and narrative development for cybersecurity and AI companies.
From product launches and category creation to sales enablement and executive thought leadership, I translate technical innovation into market impact.
Includes:
Messaging & positioning
Product launch support
Category narratives
Sales enablement
Executive thought leadership
Competitive positioning
Content Strategy & Execution
Content programs designed to build trust, educate buyers, and support revenue growth.
I create the strategic foundation and the content itself, helping teams build scalable programs that attract practitioners, support sales conversations, and establish market credibility.
Includes:
Editorial strategy
Technical blogs & articles
Research reports
Case studies
Executive ghostwriting
Newsletters & social content
Video & Media Programs
Modern cybersecurity buyers learn through video, not just blogs.
I help companies build multimedia content engines that transform expertise into engaging content across YouTube, LinkedIn, webinars, podcasts, and short-form video. Bring your SMEs, and I’ll take care of the rest.
Includes:
YouTube strategy
Video scripting
Webinar programs
Podcast support
Short-form video campaigns
Executive video coaching
Let’s Talk
Building a cybersecurity company is hard enough without struggling to explain why your product matters.
Whether you're looking for help with product marketing, content strategy, thought leadership, or a major launch, this call is an opportunity to discuss your goals, your challenges, and what success looks like for your team.
If it seems like I can help, we'll talk about next steps. If not, you'll still leave with a new connection in the cybersecurity community.
Why Hire Me?
Most cybersecurity marketers learn enough technology to write about it. I came from the technology side first.
I hold a Bachelor of Science in Computer Networking & Cybersecurity and maintain CompTIA Security+ and Network+ certifications. That technical foundation allows me to collaborate directly with security researchers, engineers, architects, and product teams without needing concepts translated for me.
The result is content and messaging that is technically accurate, strategically aligned, and credible with cybersecurity practitioners.
Experience
Over the last several years I've worked with cybersecurity startups across cloud, identity, SaaS, AI, and threat detection and response.
My work has included:
Defining narratives for emerging cybersecurity categories
Building content engines from the ground up
Supporting founders and executive teams
Producing sales-aligned content programs
Creating multimedia content strategies
Translating research into market-facing stories
Helping security companies explain why they matter
Who I Work With
I work best with:
Early-stage cybersecurity startups
Growth-stage cybersecurity companies
Founder-led organizations
Product marketing teams that need additional horsepower
Marketing leaders looking for a player-coach who can both strategize and execute
Portfolio and Pricing
Want to see examples of real client work and get a sense of how I price projects and retainers? Fill out the form below and I’ll send over my Portfolio and Pricing Guide. You’ll get a closer look at the kind of results I deliver, what it’s like to work together, and how I structure engagements for cybersecurity brands of all sizes.